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Keep Your Work From Home Newsletter
From Being A Spam Filter Casualty
It’s hard to get your email through to clients, friends and family
with all the Spam Filtering going on these days. If you are a Home
Based Business owner that sends out a newsletter regularly you’ll
want to keep the following tips in mind to make certain your Work At
Home Newsletter is getting through all the Spam Filters.
Spam is defiantly a problem. At one time I was receiving almost 300
per day, spending a good part an hour sifting through the mass of
junk was more than I could tolerate. So I too enlisted the help of a
Spam Filter –
I do worry about losing out on emails that are important and
interesting, but this is the price we all have to pay for those
Spammers that have abused and are abusing the Internet.
Most Spam Filters use a Blacklist – these are clusters of email
addresses and domain names that are known for sending out a lot of
Spam. Recipients of Spam generate most Blacklists’. So your
newsletter could fall victim to a click happy Spam identifier that
clicks your email into the dreaded Blacklist vault.
Spam Assassin, Cloudmark’s SpamNet and Spam Arrest all use different
methods of blocking spam. Spam Assassin uses a point system to
conclude whether or not an email is Spam. If your Newsletter scores
high it will surely be treated as spam and blocked. SpamNet blocks
Spam two ways; the first, filters email based on keywords like
“Free”, and the second allows users to mark email and submit
identified Spam to be blocked to other users of SpamNet.
My personal favorite is
Arrest, because it offers you total control over your inbox. You
can decide who is allowed to send you email by importing your
personal address book, or entering your known and approved contact
addresses directly into the system.
Emails from unknown senders will receive an auto-reply message
containing a "challenge" -- if or when the sender completes the
challenge (the response), their email is forwarded to your inbox,
and they are then added to your authorized sender list.
The challenge is easy for people, but impossible for automated
systems (i.e. spambots) to complete.
Arrest challenge/response system effectively blocks all the spam
while still allowing friends, family and trusted contacts to email
you without the risk of being filtered out by imprecise software
So How Do You Keep Your Newsletter From Being Blocked?
Here are some tips to help your Newsletter reach your subscribers:
DO NOT send your newsletter unsolicited. Be sure your customers have
requested to be on your subscriber distribution list – using an auto
that requires your subscribers to opt-in and confirm that then have
requested your Newsletter will help keep you off the blacklists.
Use your Newsletter’s name in the subject line. Your subscribers
should recognize your Newsletters name. Using subject lines that are
full of hype and so called trigger words may get your Newsletter
blocked by the Spam filters.
NEVER TYPE IN ALL CAPS. This will surely get the Spam filter red
flags raised and your email forwarded to the dreaded blacklists.
Words like “Free”, “Limited Offer”, “Money” even “home business”
will engage most Spam filters.
The simplest words like “remove” should be avoided as well. Use
“unsubscribe” in your directions to subscribers that want to stop
receiving your Newsletter.
Spammers most often use free email addresses – so you should avoid
using them at all costs. Send your Newsletter from a reputable
domain name – one that matches your own website would be best.
Never send attachments with your Newsletter. Attachments put a fear
in most email recipients and will tag your email as Spam.
Your Newsletter will most likely have words within the text that
trigger Spam filters – these words like “Free” and “Home Business”
can be easily disguised by adding a period or hyphen between two
letters – do not over do it though. It will not be long before this
tactic will be a trigger for the top Spam filters, so keep up with
all aspects of the best Spam filters so your Newsletter will reach
Copyright 2005 – Tim Somers, 3G Enterprises, LLC
Tim Somers “The Home Biz Honcho”. Changing Your Life, Helping You
Make Money While You Work From Home. Get Tim’s Top Ten Home Biz
Opportunities – Free Report at:
If you are ready to start building a Residual Income – Tim will
build you your very own Money Generating Website for FREE!
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the content in any way. The Copyright and tag paragraph must
be used to avoid Copyright infringements. Thank you, Tim